Sqeez-ems is a brand I created in my Advertising and Packaging class. For this project, we had to find three products that could fit in 2in x 2in boxes, and I happened to find these fun toys at the Dollar General. For my overall branding, I wanted to create something fun and enticing for kids and teens. I feel like I managed to accomplish this with my chosen color palettes and choice of illustrations. Even though each box is identical, they exhibit different characters and personalities that come with each toy. After creating the packaging designs, we then had to create a postcard to entice our chosen audience into coming to purchase our product. I knew that for my postcard, I would need to use real images to help better catch the attention of my audience since I was primarily targeting primary to middle school age kids.
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